I'm gonna look it up and put it in the show notes. I'm so excited and and that's actually what kind of sparked um you know, this idea for for better brand and to begin with is you know, there was so much innovation like you were saying, happening in the food tech sphere, right? Does that mean pastors coming after that were fantastic. Well done, Better , Growth | Strategy | Innovation | Wharton MBA, So great to be back in Philly!! Im a huge fan and have so much respect for the innovation journey there it also highlights how lucky we were to be able to get it right immediately. And that's exactly what we're doing and and and excited to do and put our stake in the ground and drive large scale impact in that way. The company broke records earlier this year when its founder, Aimee Yang, became the first sole female founder to raise over $1M in a venture-led pre-seed round across food tech, consumer, and . I love um this weekend startups. Aimee Yang, founder of Better Brand, has struck lightning in a bottle. That's really, really interesting. Stacy's, Naked Juice and Izze brands. And also, just again, Jordan, that's the impact of improving human health on a macro level, you know, and it was so interesting, I was I was speaking to to follow my team and we were just we were talking about, like, everything we were working on, and she said something that, you know, I've never had before, she was like, wait, so this is kind of the difference between life and death, and I was like, like, and and we just had this moment where we were like, we're working on something, you know, really powerful here. But then you feel bad about eating cake and like we shouldn't have to do that, right? Aimee's mission is to disrupt the food industry and . How long did it take? And last question question # six is what's been a major fail that you can share and how did you deal with it? Um, and you know, I think that's something that a lot of people in the gate is the power of of your brand in helping you tell your story. (FWIW, most regular. 00:15:03Edit Um and then in terms of timeline, so this is the crazy thing, that's just, I feel like we're just like one in a million type in chance of that happening is we got it right basically immediately. The Los Angeles company founded by Aimee Yang, a Wharton School graduate, does not tout the fiber, though it should, focusing instead on the low net carbs (5 grams). I want you to review things more often. 00:20:43Edit Um, and who has worked on the likes of, you know, Spotify, um Tesla, you know, Heineken, your website is very cool, very, very cool. Yes. Six months down and many amazing years to go! Yeah. Better Brand makes low carb, low sugar, and high protein bagels using plant-based ingredients. We don't get global yet, but that isn't our plan. Um, but that was definitely a learning point is, you know, you to be ready in that case and we were not and you are now that's perfect and as much as we can be, you know, I things are moving fast always and I think we're always iterating and figuring it out as we go, but but we are more prepared now than we were that love it. Um, so then at that point, you know, I started to think about what my personal pain points were and you need to be passionate about something right? Hi girl, H Y P E G I R L. Um and you know, do me or may not have a new book. You know, it's easy, it's there and it's become, you know, part of, part of my routine certainly. I've never heard anything like it, I think we just blacked out quite frankly for those four months, I don't think, I mean I literally didn't do anything but work on on better and it was just an amazing thing and to do and I'm sure I drove a number of vendors absolutely crazy, you know, with with all these aspects and in that timeline but but we got it done and and we launched and you know, I have just been refining and working in the process but but yeah, we we got it on the market pretty quickly, wow, that is so crazy. And I can see why, like, your friend is very fun and very um futuristic, yes, I mean it's the future of food, you know, and and it's I think it's exciting in a way that it's it's going to be a future where without compromise and without boundaries and limitations, where where we can truly just eat really and and not have to worry, oh, I hear you amazing. Their 'first product is The Better Bagel', which . So, so when we launched, it was basically like organic, we weren't marketing um and we did 20 K the first week, which you know, we obviously were not expecting. Yang: Well, we hit a $1M+ run rate within three months of launch! You know, I think what we're doing has the ability to really change the entire consumer experience of food, um you know, I think we can inspire and encourage a world without unnecessary limitations or barriers and truly inspire and encourage people to to step out and and you know, and be themselves right, and and believe that the impossible is possible. Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. What was the feedback when you launched it? That was certainly a great indicator, not to mention incredibly surreal. So you can get ahead of any issues before they happen. So I will say, you know, my day is pretty heavy. Founders Aimee Yang Operating Status Active Last Funding Type Series A Company Type For Profit Contact Email connect@betterbrandus.com Better Brand is a food tech startup using proprietary formulations and tech-enabled processes alongside real, clean label ingredients to lead innovation in the multi-trillion-dollar refined carb industry, Select Accept to consent or Reject to decline non-essential cookies for this use. Their first product is The Better Bagel', which turns the carb heavy bagel into the equivalent of two banana slices. https://lnkd.in/ewUHVJbs. So basically to figure out that they couldn't actually do it the way that they wanted and had to start, you know like exploring a different path and alternative. So we actually went out of stock just to to catch up with fulfillment and thank goodness your customer base is so understanding and supportive and you often times, I don't get that with with friends and customers, but but I think it was, it's driven by people who are so mission aligned, you know, and understand the scope of what we're trying to do and accomplish and the mission we're trying to push forward and in terms of just breaking free of these unnecessary limitations, right? This is speaking to me. I dove into research, and found that the majority of anxieties surrounding diet are weight-related, and largely driven by refined carb consumption. I don't know think and we bought some mirc. How to Apply: Download and complete all forms here for our application then email or bring down to the warehouse: Better Brand Foods 256 Kearney Ext. No spam ever. And to, you know, kind of similar to that story of so the experience of eating cake on your birthday, I feel like a bagels of food that just brings you so much joy, you know, it's associated with these like, special french is or occasions with your family and but you know, whenever we spoke to consumer, it's like this off limits food or it's like, you know, it takes away from that experience and it, you know, you, you just be like, okay, if I eat it, then I'm gonna have to make up for it in some other way, you feel bad about eating it. I could not ask for more. Kembalinya Randal Kleiser yang eksentrik ke surga heteronormatif di'The Blue Lagoon'menyimpan pesona masa lalu dan kerinduan nostalgia akan masa lampau naturalisme hippie. 00:23:13Edit Better Brand's Aimee Yang is on a mission to reinvent the bagel by removing refined carbs Starting with bagels, Aimee Yang and her food tech business Better Brand are calling time on refined carbs. Um so, oh my God, what? So and and you know, I think that if you believe in the product right? If not, she'd be upset at havi. It's completely plant-based, and we're hyper-focused on ingredient quality. 43. And and the mission, the story of the company and for the purposes that you've been driving impact, you should get the product out into the market as as fast as you can, you know, get it out in front of the consumer have start driving impact right? Reflecting on these past few months in absolute awe of our team and. 100% love that Question. Um. 00:27:39Edit The company broke records earlier this year when its founder, Aimee Yang, became the first sole female founder to raise over $1M in a venture-led pre-seed round across food tech, consumer, and . Is that market driven? Okay, I don't know that one, I'm gonna have to sign up, Jason Calacanis very, very good. You know, when we've come so far in the spectrum of of of just pushing boundaries in so many other areas. Aside from his incredible track record of strategic commercial leadership, Steve brings those rare elements of charisma, vision and heart that are so integral to the culture we are building at BetterBrand . Um And I also think that's the only way to really build a truly efficient business because you need that data and in order to inform your decisions, you need that feedback loop. All Content The Proof 2021All Rights Reserved. Oh my God, I should we should pitch that to him. And it draws your early evangelists to you. Jobs . Excited to be working with, and learning from, you. https://lnkd.in/ggynSDrP You won't be able to miss us . What were the challenges and what were the best bits, what was the best part about it? 3. Its that conversation we were just having on how life-changing Better really is for people. 00:03:35Edit If you are by a Sprouts, please go find us in the Refrigerated Bread section!! So I think in terms of that organic marketing word of mouth, I really believe in the power of brand and investing in your branding. You should do this, do that. Like now obviously you've done the second raise. 00:01:14Edit I love the language you're speaking right now. So in and consumption of refined carbs is the single largest driver of between the world, right? If you are by a Sprouts, please go find us in the Refrigerated Bread section!! The third reason is because if we're putting our stake in the ground is leading innovators in the refined carbs space, you know, what better way to start than by transforming the most carb heavy foods, a bagel into the carb equivalent of two sizes of banana, You know, it's like once we build that foundation then everything else becomes a little bit easier. The announcement comes on the heels of Better Brand's unprecedented raise, marking the company's founder, Aimee Yang, an LA-based, Asian American female entrepreneur, as the first sole female founder to raise over $1M in a venture led pre-seed round across the food tech, food and beverage, and consumer sectors (as noted by Crunchbase . Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. 00:04:40Edit Start the process 2-3 months before you think you should! I also cant talk about luck without giving a shout out to our investors a beyond amazing group of people who make me feel supported, inspired, and challenged on the daily. 00:22:05Edit - Report directly to their founder + CEO, Aimee C. Yang But what's your approach to marketing to kind of like double down on the organic word of mouth that's obviously working in your favor. What is your key piece of advice for entrepreneurs in 2022, Oh my gosh, build an amazing team and keep pushing. Enjoyment requires toasting . I love the language you're speaking right now. Like now obviously you've done the second raise. The past 8 months have absolutely FLOWN, I'm so proud of this team and everything we've accomplished. It's, it's so absolutely inspiring. A. So you can get ahead of any issues before they happen. And I think, you know, I think it's because of this large mission, right? With six months in the bag, Congratulations are in order. I love it. No, I love it. As our superstar team continues to grow, I'm thrilled to welcome Matthew McDonald as Better's Chief Product Officer. Aimee Yang Summary Overview Number of Founded Organizations 1 CB Rank (Person) 16,539 Primary Job Title Founder, CEO Primary Organization Better Brand Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Female Website www.eatbetter.com LinkedIn View on LinkedIn Jobs is a lot of bagels and let me tell you who we struggle to fulfill that. What is your key piece of advice for entrepreneurs in 2022, Oh my gosh, build an amazing team and keep pushing. When we were developing the brand we were talking about different brand archetypes - Betters brand archetype is the Magician. Oh very cool. 00:26:34Edit Um if you want to put that into perspective and 29 million Americans are diabetic over 60 million or prediabetic and and you know, in in the U. S. But it's if you're thinking worldwide also obesity is implicated in it's two out of three, two thirds of leading causes of death and non communicable disease. Unpredictability is part of what makes starting and growing a business both exciting and terrifying from the next loan payment to your next big sale or your next acquisition finding predictability and business is about as likely as finding a last minute valentine's day dinner reservation unlikely hubspot crm platform is here to help grow and scale with you through uncertainty. Aimee Yang on Wharton Business Daily Aimee Yang, WG'20, CEO and founder of Better Brand, joins Wharton Business Daily host Dan Loney to discuss her startup, the food tech space and the future of food. Um And I also think that's the only way to really build a truly efficient business because you need that data and in order to inform your decisions, you need that feedback loop. Oh my God, you should like a, like a spin off channel just reviewing things. And start telling your story and take the consumer on the journey with you. Thank you so much. Hard to believe that Better Brand turns six months old today - they grow up so fast! Does that mean pastors coming after that were fantastic. Thanks for listening to this amazing episode. Lead rotation and automation takes on operational sales tasks. The company was incorporated in California nine months ago. I've never heard anything like it, I think we just blacked out quite frankly for those four months, I don't think, I mean I literally didn't do anything but work on on better and it was just an amazing thing and to do and I'm sure I drove a number of vendors absolutely crazy, you know, with with all these aspects and in that timeline but but we got it done and and we launched and you know, I have just been refining and working in the process but but yeah, we we got it on the market pretty quickly, wow, that is so crazy. The, the bagel review moment, Alexis reviewing the bagel. So we actually went out of stock just to to catch up with fulfillment and thank goodness your customer base is so understanding and supportive and you often times, I don't get that with with friends and customers, but but I think it was, it's driven by people who are so mission aligned, you know, and understand the scope of what we're trying to do and accomplish and the mission we're trying to push forward and in terms of just breaking free of these unnecessary limitations, right? Love it. Anddd for those of you not in LA, we'll be announcing our National launches - with vendors who are very near and dear to our hearts - very soon. Founded by Aimee Yang WG20, the company uses so-called "grain-changing technology" to produce low-carbohydrate, high-protein versions of foods that are traditionally loaded with carbs. Myrtle Beach, SC Easy Apply 1d. Oh my gosh, that is amazing! The possibilities are endless. The announcement comes on the heels of Better Brand's raise, marking the company's founder, Aimee Yang, a LA-based, Asian American female entrepreneur, as the first sole female founder to raise more than $1M in a venture led pre-seed round across the food tech, food and beverage, and consumer sectors (as noted by Crunchbase). And I can see why, like, your friend is very fun and very um futuristic, yes, I mean it's the future of food, you know, and and it's I think it's exciting in a way that it's it's going to be a future where without compromise and without boundaries and limitations, where where we can truly just eat really and and not have to worry, oh, I hear you amazing. Um and I mean this is actually kind of an embarrassing story and I don't think I've ever told before, oh my God, please tell it remember this moment when I was in high school and it was my birthday um and you know, there was a birthday cake and and you know, on your birthdays, you make a birthday wish and I literally wish for the ability to just eat what I wanted without having to worry about consequences or, you know, tweaking and and I think maybe that's why it became so apparent at that time, is because, you know, it's a birthday, you want to eat cake, right? 00:06:52Edit Um, so one of the first things that we did was we brought on a branding agency that, you know, was absolutely incredible. Reflecting on these past few months in absolute awe of our team and all that we've accomplished. Love it. Beyond grateful for all the support since day one, and never going to forget this moment. I was like, I need to see more of this content. We are eternally grateful for your support. Do you remember the name? Um you know he he speaks about that the R. 00:18:33Edit And this is just the beginning, at the end of this episode she reveals what shes working on next and Im soooo excited about it. Um and I mean this is actually kind of an embarrassing story and I don't think I've ever told before, oh my God, please tell it remember this moment when I was in high school and it was my birthday um and you know, there was a birthday cake and and you know, on your birthdays, you make a birthday wish and I literally wish for the ability to just eat what I wanted without having to worry about consequences or, you know, tweaking and and I think maybe that's why it became so apparent at that time, is because, you know, it's a birthday, you want to eat cake, right? Tell us about the promo code. Question # three is what's your go to business resource when it comes to like a book, a podcast or a newsletter. And I'm like, you know, it's, it's really the foods that I want to be able to eat really and not have to worry about in pizza is one of those foods. That's also, it's 10% off, you know, products and we just really want everyone to be able to try it and enjoy it and um get your feedback. 5. Hi girl, H Y P E G I R L. Um and you know, do me or may not have a new book. We are eternally grateful for your support. And um and entrepreneurship and strategic management and it was really there that I think you know, despite knowing that I've always wanted to build something um it really hit me in terms of the scope of what that could be and I think it's just because you're always in this bubble right for two years and you're constantly surrounded by greatness. Send me an email to. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. That's crazy. And then also, just in terms of relative market size and use cases, the bagel market in itself is a billion dollar market that, you know, is a great trial for us in terms of like use case and and distribution. So you know, like Patrick Schwarzenegger and and recently, who led our recent rounds, Alexis, Ohanian, um you know, just on these large platforms, like speaking about the product and sharing it and Um you know, having him like seeing that on their social platforms and and as part of 776 I think has been really, really special. Instead, we are founded on a set of simple, yet powerful ideas. So that's kind of how we started and after I had that fundamental knowledge and understanding the market and you know, um some idea of how we would start, we fund raised. (And yes, there will be lox ). Los Angeles Metropolitan Area 500+ connections Join to connect BetterBrand The Wharton School Activity My dear friend, Nora LaTorre, CEO. Their Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp00:00 Intro01:57 News - The cost to privacy09:34 Bank Novo - Sign up in 10 minutes at https:. We are going to shake things up, UX Designer | Product Design - Figma | Former Digital Marketing Manager, Congrats Aimee C. Yang - proud of the product and team youre building , Driving Franchise Development at Inspire Brands, Co-Founder at Cart.com, advisor, angel investor & inclusive leader.
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